g.cn

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For a brief period I worked with an Indian washing machine company. My boss there told me how they were scared when India was liberalizing, and companies like LG and Samsung were entering the Indian markets. Those companies had enormous resources, advanced technology, competitive pricing and almost everyone in those days thought that they will drive others out of business.

That never happened of course. Everything just went fine. My boss said that a big part of that was local knowledge. They had developed a sort of an ear for local nuances, which gave them an edge over the LGs and Samsungs of the world.

I was reminded of this yesterday when I started hunting for reasons why Baidu does much better than Google in China (I don’t remember why I started doing this). Baidu is a search engine, much like Google, and has a commanding position in China.

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