Update on OneMint Stats

by Manshu on April 15, 2013

in Announcements

I share OneMint numbers with you from time to time, and usually I do that when the blog hits a milestone or some other small achievement like that.

However, today I’m going to share stats of perhaps the worst quarter OneMint has ever had. I track some numbers on OneMint quarterly, and since this is a financial blog, the last quarter of every financial year is usually the best as far as traffic is concerned.

OneMint was very close to hitting one million pageviews per quarter in 2012, and I was fairly confident that the one million a quarter mark will be hit in Q1 2013. However, this is what happened:

   2013 Jan – Mar Growth / Decline (’12 Jan – Mar)
Pageviews 447,520 -53.67%
Unique Visitors 287,693 -41.78%
Visits 336,772 -43.34%
Pages / Visit 1.42 -12.88%
Avg Time on Site 00:1:21 -17.35%
Bounce Rate 78.93% 17.44%
New Visits 82.11% 3.48%

As you can well imagine, I’m very disappointed with these numbers, and when a friend casually remarked that by next year OneMint won’t even be in existence, I got a small shock and thought that I should introspect and spend some time on why OneMint has done so badly in recent times.

I hope that writing this will also help other bloggers avoid some mistakes that I have committed.

With that in mind, here is what I think I did wrong that has led to OneMint’s recent decline.

1. Answered comments late: I have not been answering comments as regularly as I used to and this has definitely led to a decline in traffic. People don’t post as often, and the ones who were likely to post follow ups don’t do it when the comments are old, so not answering comments in a timely fashion has led to decline.

2. Did not post frequently enough: I don’t know of an easy way to calculate this but I’m pretty sure that I haven’t posted as much in 2012 as I did in 2011, and that definitely leads to decline in traffic – every new article results in traffic so it is natural that if you post less frequently your traffic will go down as well.

3. Did not strategize posts: Suggest a Topic has been a great page because of the discussion it generates but I usually don’t think about how popular that question is likely to be. Not every question interests a large segment of readers and many times I think that I haven’t used my time to the most optimal possible. Sometimes I write posts which are very narrow in scope and that takes away from writing about other things that are of interest to a wider audience and that is definitely a cause for lower traffic.

4. Did not update old posts: The main source of traffic for OneMint is Google Search, and older posts usually send more traffic. In the past I have updated older posts with more current data so that the posts still remain relevant and don’t lose their search engine rankings, but in the last year I haven’t been updating posts as regularly and as a result they are dropping out of search engine rankings, and losing their traffic.

5. Did not write difficult posts: Although I hate to admit it, I’ve been prone to write about topics that I already know about and that’s usually not good for traffic. You want to write about things that are difficult and explain them so that posts get shared, and do well in search rankings, writing easy stuff is easy but won’t generate traffic long term.

I can go on and on but I want to stop here, and hear from you on what you think might have been the reason for OneMint’s decline, and for those of you who also have blogs, I hope that you don’t commit the same mistakes that I have!

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