Last week I posted some stats about OneMint, and how I was disappointed by the fall in traffic witnessed in the last year. It was amazing to see so many comments and emails on that post, and I thank all of you for your support.
I’ve been thinking about all the feedback I got, and I have put together a list of 5 items that I want to do in the future based on it.Â Â
1. Expand the scope of topics:Â Pattu posted the first comment on that post and it was about boredom – he was quite close to what I’ve been feeling over the past year or so and the reason for that is that almost all the content is now driven by what others have requested as opposed to the earlier years when I was writing about things that I stumbled upon and wanted to learn more on.
I need to get that mix going again and write about some non finance related topics that interest me and that I feel might be of interest to others. I think some articles explaining current events will be useful here too. For example, RBI has recently given a nod to create the country’s first mortgage guarantee companyÂ – why are they doing this? What does this mean for people, and how has other country’s experience with this been. This could also be lighter things like how does TIME decide that Aamir Khan or P. Chidambaram are influential enough to be in their list?
2. Answer comments within a day:Â No one mentioned this specifically, but I feel bad whenever it takes me more than a day to reply to a comment, and I’m going to try and respond to each and every comment within 24 hours. I get a fair bit of email as well and while I try to answer each and every email it is really hard to keep track of it. It’s a lot better to post a comment if you need a reply, and please don’t mind following up if I don’t respond to your email within a couple of days.
3. Add depth to the posts:Â There was criticism about posts being simple, and I’m going to try and address that by adding more content about difficult topics, and writing in more detail about simpler ones.
4. Â Maintain posting frequency: With all that I’ve got going – 6 posts in a week is the most I can manage, and I’m going to try and stick to that for the rest of the year.
5. Covering more investment products: Unfortunately, there aren’t many good products and many times I look over a name and pass writing about it because it doesn’t look interesting enough. I got some feedback on covering more investment products even if they aren’t good because even that is meaningful information for people who don’t know about them.
I’m really grateful for all your feedback last week. It was quite unexpected, and has really energized me to focus on OneMint and try to grow it once again.
Nothing is as motivating as knowing that people find value in what you are doing, and I’m really glad that so many of you feel that way.