I thought the next gadget Iâ€™d get after buying an iPhone was the Kindle. Then I discovered the Kindle app on iPhone and gave it a try. Iâ€™ve read three books on the iPhone so far, and am quite satisfied with its performance. If you have to read for hours together, then itâ€™s not a very good option, but I havenâ€™t been doing that kind of reading lately, so itâ€™s not a problem for me.
In fact, I have decided that I wonâ€™t be buying the Kindle now. The iPhone serves as a satisfactory book reader and since I have access to all books that are on Kindle â€“ I donâ€™t think I will gain anything from getting the Kindle.
I guess there must be a few others who decided that they donâ€™t need Kindle if they have an iPhone. So, I was wondering whether the app cannibalized Kindle sales or not.
I know my reasons for not buying a Kindle, and was interested to know Amazonâ€™s reasons for not worrying about the app cannibalizing Kindle sales.
Here is what I found: